Marketing your brand, or to be specific, coupon website has always been difficult to younger audiences, especially among the new gen Z. Gen Z on social media is an entirely different game. If you don’t understand them properly, you won’t be able to attract this large audience.
The Gen Z audience is always looking for discounts and coupons; they are the biggest group of your target audience as discount and deals provider. You are losing massive potential if you do not target them correctly and appropriately.
So, if you are wondering how to reach Gen Z on TikTok, Snapchat, or any other social media platform, this article is for you. We will discuss the factors that you need to keep an eye out for.
So, without further ado, let’s dive into how to target Gen Z on social media, shall we?
1. Understand The Platform
The first thing many marketers make mistakes when driving gen Z audiences is not understanding the platform from their perspective. It is because the way millennials, gen Z, or other generations use social media platforms are entirely different.
That’s why if you want to attract them, you have to see these platforms from their point of view. And there are quite a few changes that you will have to adapt. For example, hashtags are different for Gen Z and millennials.
And that’s not all. You can’t take the same strategy on different social media platforms. The methods used to reach Gen Z on Snapchat will be completely different from the steps you will take to reach them on YouTube.
But there are also a few common strategies that you will have to adopt; we will get to that soon.
So, the first step for attracting Gen Z on social media is to understand how gen Z uses the social media where you will be marketing upon. Look into the posts they react to and which trend they are following, and then make your marketing strategy revolve around those.
2. Focus on Generating Visual Content That Pops
A picture says a thousand words, and for Gen Z, eye-catching visual content is more appreciated than an in-depth video describing every factor there is.
Their preference is for short-time videos that will get to the point directly and finish with colorful overlays, pop-ups, and music. That’s why it is best to go for social media platforms like TikTok, Facebook, or YouTube, where you can post a 30-second video of your website, highlighting the types of coupons or deals you offer.
Gen Z spends hours watching visual content on social media, but they watch thousands of videos in those hours, not just a selected few. So, make eye-catching visual content and short videos if you want to target gen Z on social media.
3. Interaction Is The Key
No matter the social platform, if they can’t interact with your content, then Gen Z won’t even bother to go through them, no matter how good they are. They need something they can click, tap or swipe on their phones and computers.
Luckily almost every social media platform comes with interaction options, and you will be harming your business if you don’t take advantage of them.
So, how can you create interactive content? It’s simple; just think of any form of encouragement that will let the viewers (gen Z audience) interact with your post.
It can be as simple as ‘Click here’ or “Send a Like.” Almost every social media platform allows polls like Twitter or Facebook polls. And it has been proven that a user is highly likely to react to a short poll than to video content.
Doing this makes the viewers think they are more engaged with this account and are more likely to interact with you in the future. Along with pools, stickers and emojis also play a significant role in the interaction.
Going with colorful pop-up stickers and emojis is the key here as well. Just make sure not to put too many, otherwise, it will be extremely disturbing, and the Gen Z audience will simply ignore it.
4. Learn to Play with Tags
Tags are a great way to pinpoint and target the gen Z audience. This generation lives for tags, and the number of hashtags you can find online is daunting. And while the trend changes constantly, some have become eternal, like #freaky_fridays, so take advantage of them.
If you are trying to advertise your content on the web and want the Gen Z audience, find out what the latest tags are and how you can implement them on your social media posts.
Create a daily post structure and follow them up with the regular tags that stay up top. Don’t forget to use common Sunday tags if you are posting on Sunday.
Also, create your own tag so that people using your website can use it if they want to post about them on the media. This also allows you to find and share the posts of the said customer.
Doing this will make you more interactive with your audience, which generation Z looks forward to on social media.
5. Increase Your Follower Count & Comments
Gen Z highly favors accounts with a higher follower count and genuine commenters. There are many services out there that can give you a boost to increase your Instagram followers or boost the number of TikTok comments.
But look out for bot followers and comments because they will hurt your account’s organic growth. They are straightforward to figure out. And if your account is marked only boosted with no actual content, then you can be assured that you are not getting the attention of Gen Z, no matter what.
So, whether you are buying comments or followers to increase your Snapchat views or Instagram stories, make sure to purchase from trusted and reviewed sources.
This would give your account the boost it needs to reach gen Z audiences, and afterward, you will increase the numbers naturally if you follow the other factors.
The gen Z social media game is entirely different than any other digital audience target. You need to watch out for specific factors you usually don’t have to.
That being said, if you have come this far in the guide, then we are confident that you will be able to target the gen Z audience without any issues. Best of luck!