How to Create a Free Coupon Website in WordPress

Creating a coupon website can be a fantastic way to earn affiliate income and provide value to visitors looking for deals and discounts. If you’re considering building such a website, using WordPress with the WP Coupon Mate theme can simplify the process significantly. WP Coupon Mate is a robust, free theme designed specifically for creating an affiliate coupon code website. This guide will walk you through setting up your free coupon website using WP Coupon Mate, from start to finish.

In the digital age, coupon websites have become a vital resource for shoppers looking to save money, and for businesses aiming to attract more customers. Leveraging the power of discounts and promo codes, these sites can generate significant traffic and affiliate revenue. Among the various tools available, WP Coupon Mate emerges as a standout choice for WordPress users. This theme is designed specifically for building free coupon websites, offering features that simplify the creation and management of deal listings.

Getting Started with WP Coupon Mate

Overview of WP Coupon Mate Features

WP Coupon Mate is tailored for ease of use and functionality. Its key features include one-click demo import, comprehensive customization options through an intuitive theme dashboard, and full compatibility with WordPress plugins that enhance the site’s capabilities, such as SEO optimization and social media integration.

Downloading WP Coupon Mate

  • Visit the Website
  • Find the Download Option
    • Scroll down to find the ‘Free Download’ button on the WP Coupon Mate theme page.
    • Click on ‘Free Download’.
  • Provide Required Information
    • A popup will appear asking for your email address, first name, and last name.
    • Fill out these fields with the necessary information.
    • Click the ‘Download’ button to proceed.
  • Verify Your Email
    • The site might prompt you to verify your email to complete the download process.
    • Check your email for a verification link and follow the instructions provided.
  • Access Your Dashboard
    • If prompted, log in to your CouponThemes account dashboard. If you do not have an account, create one by following the signup instructions.
    • Navigate to the ‘Downloads’ section to access your downloaded themes.
  1. Download WP Coupon Mate
    • In the ‘My Downloads’ section, find WP Coupon Mate and download the theme file to your computer.

Installing WP Coupon Mate

After installing WordPress:

  1. Log into your WordPress dashboard.
  2. Navigate to Appearance > Themes > Add New.
  3. Click ‘Upload Theme’, then choose the downloaded WP Coupon Mate zip file.
  4. Install and activate the theme.

Setting Up Your Coupon Website

Configuring Basic Settings

Before adding content, configure a few settings:

  • Go to Settings > General to set your site’s title, tagline, and timezone.
  • Under Settings > Permalinks, select the ‘Post name’ option to ensure your URLs are SEO-friendly.

Importing Demo Content

WP Coupon Mate allows you to import demo content with a single click, which sets up your site with pre-configured settings and sample coupons:

  • Navigate to Theme Options > Demo Content.
  • Click the ‘Import’ button and wait for the content to populate.

Customizing Theme Options on Your Website Using WP Coupon Mate

WP Coupon Mate is an essential WordPress plugin for anyone running a coupon site. It allows extensive customization of your website’s appearance and functionality, ensuring that your site not only looks professional but also operates smoothly to provide a superior user experience. Customizing your theme settings is pivotal for engaging visitors and enhancing your brand’s online presence.

General Settings

To access the general settings in WP Coupon Mate, navigate to the theme options panel on your WordPress dashboard. Here, you can configure global options that affect your entire site. Adjustments can be made to the site’s layout, loading speed optimizations, and other performance-related settings. These foundational settings are crucial for setting the stage for further detailed customizations.


Typography plays a significant role in maintaining the visual coherence of your site. WP Coupon Mate offers comprehensive typography settings that allow you to customize fonts, sizes, and text colors across your site. Ensuring consistency in your typography not only helps in maintaining an aesthetically pleasing site but also improves readability for your users.


Color customization is another vital aspect of your site’s identity. WP Coupon Mate allows you to define primary and secondary color palettes that align with your brand. Modifying the color settings to match your company’s logo and branding helps in creating a cohesive look and feel across every page of your website.


The header of your website is often the first point of interaction for your visitors. In WP Coupon Mate, you can modify the header layout to include your logo, navigation links, and other essential elements. Proper header configuration ensures that your site is easy to navigate and leaves a good first impression.

Single Store Settings

For websites that feature individual stores, the Single Store settings in WP Coupon Mate allow for customization of these specific pages. Adjust layout options, manage featured images, and optimize metadata display to enhance how your store pages look and function.

Coupon Category

Managing the appearance of your coupon category pages is crucial for helping visitors find what they’re looking for. WP Coupon Mate provides options to customize the layout, metadata, and even the SEO settings of these pages to improve both aesthetics and functionality.


The Coupons section allows you to set how coupons are displayed. You can choose how to sort them, whether by popularity, expiration date, or category, and decide on the categorization features that best fit your site structure. This section is pivotal for making sure that visitors can easily navigate and make use of the coupons offered.

Page Settings

Customizing your static pages, like your contact or about page, is straightforward with WP Coupon Mate. These pages can be tailored to better suit the tone of your website and provide essential information in a more user-friendly manner.

Blog Settings

For the blog section, WP Coupon Mate offers settings to customize the look of your blog posts. Adjust the layout, manage how meta information is displayed, and ensure that your blog conforms to the overall design of your site.


The footer customization options allow you to adjust what widgets are displayed—such as links, contact information, or social media icons—and to edit the copyright messages. This area is often used for navigation and must be set up to be intuitive and informative.

Email Templates

Keeping your email communications consistent with your site’s branding is made possible with customizable email templates. WP Coupon Mate allows you to alter these templates so that all correspondences reflect your brand’s style.

Import/Export Settings

The Import/Export feature in WP Coupon Mate is particularly useful for backing up your settings or migrating your site. This functionality ensures that you can save your configurations and restore them whenever necessary, providing peace of mind when making significant changes or updates.

Customizing Your Website

Theme Customization

Access the theme customizer under Appearance > Customize. Here, you can modify the site’s visual elements like colors, fonts, and layout to suit your brand.

Adding and Managing Coupons

  • Go to the ‘Coupons’ section on your dashboard.
  • Click ‘Add New’ to create a coupon.
  • Fill in the coupon details, including code, description, and expiration date.

Promoting Your Coupon Website

SEO Tips

Optimize your content with relevant keywords, ensure your meta descriptions are enticing, and use high-quality images. WordPress plugins like Yoast SEO can guide you through optimizing your site.

Marketing Strategies

Utilize social media platforms to share your coupons, collaborate with bloggers and influencers in your niche, and consider paid advertising to boost your site’s visibility.

Maintaining and Updating the Website

Regularly update your WordPress installation, theme, and plugins. Schedule regular backups and actively seek feedback from your users to continually improve your site.


Creating a coupon website with WP Coupon Mate and WordPress is a rewarding project that can turn into a profitable online business. By following these steps, you can set up your site, customize it to fit your needs, and start attracting visitors looking for great deals. Dive in, start building, and watch as your coupon site grows into a go-to resource for savvy shoppers.

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